You most probably living under a rock these days if you haven't heard about Sora, the text to video model by OpenAI. Their latest advancement, Sora, is a text-to-video model that can generate videos up to a minute long based on a single prompt, maintaining high visual quality and adherence to the prompt. Sora, similar to OpenAI's image creation tools, has recently made significant progress in the rapidly advancing field of AI. It can instantly create sophisticated, 60-second-long videos with highly detailed scenes and complex interactions. It represents a significant upgrade in generative artificial intelligence, while it is not perfect it most definitely is good and generating stunning videos. you can check it out here.

While the rise of deep fake technology presents a marvel on it's own, it equally presents a couple of menace. Deep fakes, powered by artificial intelligence, enable the creation of convincingly realistic fake videos, audio recordings, and images. While these advancements hold promise for entertainment and creatives, they also pose significant threats to privacy, security, and truth itself. However, amongst these concerns, there is a beacon of hope in the form of blockchain technology. By harnessing the immutable and transparent nature of the blockchain, I believe we can strengthen security against the dangers posed by the deepfake technology.

Understanding Deep Fake Technology:

Deep fake technology uses deep learning algorithms to manipulate and synthesize media content, seamlessly superimposing one person's likeness onto another's. This process can be employed to produce fake videos, audio recordings, and images that are strikingly difficult to distinguish from genuine ones. Such capabilities raises concerns regarding misinformation, identity theft, and the raise of trust in visual and auditory evidence.

Nowadays, traditional methods of detecting and mitigating fake media content lag behind the rapid advancements in deep fake technology. While most content produced by these models add a layer of security like adding watermarks to videos and photos indicating the content was created by AI, there are equally other sophisticated tools out there which can be used to remove them in the snap of a finger which raises concerns as to what is real and what is not.

How can the blockchain help?

Well, i am not much of a professional blockchain developer myself but being in the tech space have a couple of perks. with my understanding of how the blockchain and smart contracts works i believe it can be just the solution we are yearning for. Blockchain technology is renowned for its decentralized and tamper-resistant architecture, offering an interesting solution to the deep fake issue we have. At its core, the blockchain is a distributed ledger that records transactions across a network of computers in a secure and transparent manner. By leveraging cryptographic principles and consensus mechanisms, it ensures the integrity and immutability of data stored within its decentralized network.

One way we can use blockchain technology in this context is verifying and authenticating everything. By attaching digital media assets to a blockchain network just like we did with NFTs, their provenance and authenticity can be easily traced. This enables users to verify the legitimacy of media content, mitigating the risk of falling victim to deep fake manipulation. While this might require some sort of complex and sophisticated processing for validation, putting it behind a well designed interface will go a long way. Something as simple as a user uploading a media content and getting a probability score from 0 to 1. 0 being the lowest and 1 being the highest.

This technology would most definitely facilitate the creation of immutable timestamps for digital media, providing a verifiable record of when a particular piece of content was created, the model use in the creating of that content and much more information. this mechanism adds an additional layer of transparency and accountability, deterring malicious actors from creating deepfake content to hurt others.

I think this is something we can definitely full off, we did it with NFTs why not do it with deepfakes:)

My take on this!

As this technology continues to grow, it's important to protect reality, people deserve to know the truth, what is and what is not generated by AI and the blockchain stand as a beacon of hope in the battle against the digital deception of this technology.

...and please do not get me wrong, this is great technology and i can imagine how helpful this technology can be, from helping low budget film makers to actually get their show out there, amongst others... but like Uncle Ben said, "With great power comes great responsibility".